Most attorneys in marketing their firms and attempting to get new business have one message to new clients: call me. they want that person to pick up the phone, call them, schedule a consultation, and then retain. This approach has one potentially fatal flaw: The potential client may not be ready to hire a lawyer […]
Business entrepreneur and guru Jay Abraham, has said that there are only three ways to make more money in any business: 1) Get more buyers, 2) Sell them more (or make more) in each transaction, or 3) Get them to buy from you more often. I believe there is a fourth one, but I will […]
One big mistake I see lawyers making in their marketing and advertising is trying to be all things to all people. They market a broad range of services in order to cast the widest possible net for new cases and clients. As result, their websites and advertising copy are jam packed with too many practice […]
Running a busy law practice can make it very difficult to carve out the time necessary to post content to your website on a regular basis. This is especially true when all the SEO experts are telling you that you need to add content at least once a week in order to rank with Google. […]
People love a good story, and they’re more likely to remember what they are told if it is communicated in that format. In addition, people make economic decisions, emotionally, and then justify them logically. If you’ve ever made an expensive purchase of something you just had to have and then had to justify, the expenditure […]
Small businesses, like solo and small law firms, should not be spending marketing dollars on branding alone. Only large corporations that have the money to spend on that can really afford to do it. However, for the rest of us, it is possible to build a brand through your existing marketing, and in fact you […]
I don’t know how many times I’ve been contacted by website designers and SEO (search engine optimization) experts, telling me that they can consistently get me onto the first page of Google. Whenever I am told this, I always ask them the same question: What can you do for me after that? First Page; First […]
In the fast-paced world of law practice, staying ahead means more than just mastering the law; it also requires a keen understanding of your firm’s internal workings and external environment. One powerful tool that can aid in this understanding is the SWOT analysis. Whether you’re aiming to grow your practice, increase profitability, or simply improve […]
One of the most frustrating aspects of scheduling and conducting initial client consultations are the no-shows. People can act driven and motivated to meet with you, but when the day and hour arrives, they ghost you. Some people are just rude or thoughtless, but there is a way to reduce the frequency of its occurring. […]
If your law practice relies on referrals from past and/or existing clients, a bad customer experience can be devastating to your bottom line. Your marketing brings the clientele in initially, but it’s referrals from these clients that can act as a huge magnifier to the number of new cases that come in your door every […]