Having a dedicated intake person to handle calls from potential clients is critical to the success and growth of your firm. That person needs to be properly trained in how to do it, and having a definitive script for them to follow is essential. But what should that script say? What are the essential things […]
So you have a killer web site with tons of content that ranks with Google to the point where you are getting lots of traffic and (more importantly) people that reach out to you (calls, e-mail, contact forms on your landing pages). But you are finding that these leads aren’t very good, and they aren’t […]
Its tough for a solo or small firm attorney to be an entrepreneur and businessman, while also practicing law. MBA classes aren’t taught in law school and learning that on the fly can seem almost impossible, while trying to service your clients’ legal needs. But what if you could get a leg up on this […]
Do you have a dedicated person in your law office handling initial calls from potential clients and doing intake? Great! But you should make sure that that intake person isn’t showing any of these nine signs that they aren’t doing it properly. Committing any one of these sins can lead to a significant drop in […]
Let’s face it. We as lawyers tend to pounce when the new lead comes in. We go right to the sale and try to get them to retain us as soon as possible. Although some of your leads may be ready to hire a lawyer, many of them just aren’t there yet. They aren’t ready […]
In the competitive world of law, small firm lawyers face a unique challenge: converting leads into paying clients efficiently and effectively. When potential clients reach out to your firm, their first impression can make all the difference. If their initial interaction is frustrating or unproductive, it can cost you valuable opportunities. That’s where a dedicated […]
In today’s digital age, an attorney’s online presence can be a game-changer, and in fact necessary to compete in today’s legal market. These days, one must have a well-crafted content-rich website with contact forms on every page, a Contact Relationship Management (CRM) system, and an email marketing campaign, to establish meaningful connections with potential clients […]
As a seasoned attorney with over two decades of experience as a solo practitioner, I understand the daily challenges that solo and small firm lawyers face. We’re often expected to wear multiple hats, juggle various responsibilities, and work around the clock to meet our clients’ needs. Let’s be honest; solo and small firm lawyers work […]
You’ve heard the old maxim: hire slowly and fire quickly. Yet, despite this so many lawyers and other business owners make bad hiring decisions that lead to problems in their business down the road. In fact, studies have shown that 80% of turnover is the result of bad hiring decisions. But how do you make […]
In today’s digital age, marketing for solo or small firm attorneys has evolved significantly. While online strategies such as social media and search engine optimization are crucial, there’s one traditional tool that continues to stand the test of time – newsletters. Whether delivered in print or electronically, newsletters play a pivotal role in building and […]