Have you ever looked up at five o’clock and realized that the work you meant to do that morning was still sitting on your desk? You spent the day talking to prospective clients, getting a motion started, and answering emails from people who wanted to know how their cases were going. It was all work […]
As a law firm owner, you’ve probably heard that creating more marketing content is one of the best ways to attract new clients. Write more blog posts, record more videos, send more newsletters, and stay active on social media. But what if you already have much of what you need to establish yourself as an […]
Someone visits your web site, reads your content, but doesn’t reach out to you. Maybe they aren’t ready to hire a lawyer, are in denial about their legal problem, or are just procrastinating. Perhaps they do contact your firm, the conversation goes fine, but then they hang up without hiring you. Maybe they’re comparing lawyers, […]
When a prospective client calls your law firm, your intake person usually has a very specific job to do: get the caller’s name, find out what happened, determine whether the matter fits the firm’s practice areas, gather enough information to evaluate the lead, and schedule a consultation if appropriate. All of that matters, but there’s […]
If you own a solo or small law firm, there’s a good chance your day feels like it belongs to everyone except you. A client needs an answer, a staff member has a question, an email comes in that seems urgent, and another meeting gets dropped onto your calendar. The problem usually isn’t that you’re […]
“My time is constantly getting away from me. I feel like I’m doing well if I can juggle all of my tasks without dropping any of them.” If you own a solo or small law firm, that feeling probably sounds familiar. You start the day with a plan. Then the phone rings. A client emails. […]
A friend and fellow law firm coach Charley Mann wrote an excellent article in his print newsletter about how your e-mails to clients, prospects, and referral sources, may not end up in the spam folder, but they might not get read either. Is that happening to you? Check your open rates. Are they below 25% […]
For years, lawyers have been told they need to be on social media. I’ve written several articles on this site about it. The standard advice being put out there: Post regularly. Build an audience. Stay visible. Get engagement. But now that Google is placing AI-generated answers at the top of many search results, it’s reasonable […]
Most law firm web sites ask visitors to do one thing: “Contact us for a free consultation.” There’s nothing inherently wrong with that invitation, but the problem is that it often asks too much, too soon. A prospective client may have landed on your site only minutes ago. They may still be trying to understand […]
Every law firm owner faces challenges. Difficult clients. Staffing issues. Court delays. Billing pressure. Opposing counsel who seem determined to make every case harder than it needs to be. Those frustrations are simply part of running a practice. The problem isn’t that these challenges exist; it’s what happens when talking about them stops being strategic […]