Mastodon is a free and open-source social networking service that has gained popularity as an alternative to mainstream social media platforms like Twitter and Facebook. There is no question that there is a lot of buzz associated with it, especially with all that has been happening on Twitter lately. Its decentralized nature, where users can […]
In the last few months, AI and ChatGPT have been getting a lot of buzz in the media as the Next Big Thing. But should you use it in your law practice, and if so, for what? Getting in on the ground floor of something can be great, but it can also be fraught with […]
Online marketing for your solo law practice is a constantly changing landscape. As soon as you get one thing perfected, there are two more things (at least) that you should be doing. Unfortunately, that is the case for your law firm’s web site. Google Business Profile Google has been pushing its Business Profiles (GBP), formerly […]
Having a good to do list at the beginning of the day, planned the day before, is great. You know exactly what you need to do. But if you don’t have a clear idea of how much time it will take you to do it, you can end up spinning your wheels. Knowing that you […]
Once you have identified your ideal client, you need to have web site content that speaks directly to their needs and fears. To convert a lead to a client, you have to convince them that hiring you will solve their legal problem. To do that, you have to answer the question: What’s in it for […]
Oftentimes the Time Bandits can come from outside our practices. What I call the Commitment Time Bandit is the one that approaches you to take on a roll in an organization, whether it is leadership or just heading up a particular project. You need to consider these requests carefully, as they can carry a hefty […]
As I said in another post on time management, time is finite, so you have to make the most of what you have during the work day. You must guard it jealously! It is yours, and never let anyone take it from you without your consent — and grant that consent judiciously. Be tough; be […]
In a previous article on this site, I answered the question how many reviews do I need for my law firm? The short answer is, spoiler alert, more. You always need more reviews, because it’s always a race to the top with your competitors, who are also getting more reviews. Having the most reviews get […]
Hiring a company to design and maintain your law firm website this is a big decision. It can be expensive, but even more so if you don’t pick the right one. So getting it right the first time can both save you money and make you money at the same time. But how do you […]
Inbox Zero seems to be a big thing among business writers and time management gurus. They think that everyone should have a clean inbox every day. I would often think about this as I would stare at the hundreds of e-mails that would be in it every day. But I then discovered a way to […]