Introduction As a solo or small firm attorney, navigating the ever-evolving world of social media marketing can be a daunting task. In recent times, the controversies surrounding Twitter have led many legal professionals to question its effectiveness as a marketing tool. However, it is crucial to weigh the pros and cons and explore alternative platforms […]
As solo attorneys we always find ourselves overloaded with work and struggling to find a good work/life balance. We can’t seem to get off the hamster wheel of our practices. In good part this is because we have a hard time saying No to things; but we have to. You Say Yes a Lot Because […]
There is a time in the life of any growing business where it reaches its current work capacity and looks to whether to hire additional personnel. This is certainly true of a solo law practice. So if you’re starting to feel a strain from having too many clients and not enough time you may be […]
Mastodon is a free and open-source social networking service that has gained popularity as an alternative to mainstream social media platforms like Twitter and Facebook. There is no question that there is a lot of buzz associated with it, especially with all that has been happening on Twitter lately. Its decentralized nature, where users can […]
In the last few months, AI and ChatGPT have been getting a lot of buzz in the media as the Next Big Thing. But should you use it in your law practice, and if so, for what? Getting in on the ground floor of something can be great, but it can also be fraught with […]
Online marketing for your solo law practice is a constantly changing landscape. As soon as you get one thing perfected, there are two more things (at least) that you should be doing. Unfortunately, that is the case for your law firm’s web site. Google Business Profile Google has been pushing its Business Profiles (GBP), formerly […]
Having a good to do list at the beginning of the day, planned the day before, is great. You know exactly what you need to do. But if you don’t have a clear idea of how much time it will take you to do it, you can end up spinning your wheels. Knowing that you […]
Once you have identified your ideal client, you need to have web site content that speaks directly to their needs and fears. To convert a lead to a client, you have to convince them that hiring you will solve their legal problem. To do that, you have to answer the question: What’s in it for […]
Oftentimes the Time Bandits can come from outside our practices. What I call the Commitment Time Bandit is the one that approaches you to take on a roll in an organization, whether it is leadership or just heading up a particular project. You need to consider these requests carefully, as they can carry a hefty […]
As I said in another post on time management, time is finite, so you have to make the most of what you have during the work day. You must guard it jealously! It is yours, and never let anyone take it from you without your consent — and grant that consent judiciously. Be tough; be […]