For most solo and small-firm attorneys, the question isn’t “Will AI replace lawyers?” It’s “Can AI actually help me get more clients?” The short answer is yes — if you know how to use it. AI won’t draft a winning motion or show up in court for you. But when applied to your intake process, for instance, AI […]
Why Trust is the New Currency in Legal Marketing When I first started my solo practice over 20 years ago, I believed what many lawyers believe: if you do good work, the clients will come. And sometimes they did. But other times? I’d see less experienced lawyers — even those who weren’t necessarily great at […]
If you’ve ever written a blog post, recorded a video, or sent out an email to your list — only to hear crickets — you’re not alone. I’ve been there. For years, I wrote informative content for my law firm website. It was accurate, professional, and educational. The kind of thing I was proud to […]
As a solo or small firm lawyer, hiring a Legal Virtual Assistant (VA) can feel like a leap of faith. You know your time is stretched thin, and you suspect that offloading administrative tasks could free you up to focus on higher-value work. But after you’ve taken that leap, how do you know whether your […]
If your marketing feels scattered, reactionary, or inconsistent, you’re not alone. Many solo and small firm attorneys know they need to market their practice, but they often take a “move-by-move” approach—trying random tactics with no cohesive plan. If that sounds familiar, it’s time to shift your thinking. Start thinking about your marketing strategy like a […]
For many solo and small firm lawyers, the idea of work-life balance feels like a myth—something reserved for other professions, or at least other lawyers with bigger teams, deeper pockets, or more forgiving practice areas. When you’re the one running the show—handling clients, court deadlines, admin work, and marketing—balance often takes a back seat. It’s […]
Not long ago, showing up on the first page of Google meant you had a real shot at capturing a potential client’s attention. But if you’ve noticed a sudden drop in web traffic or fewer phone calls from online leads, you’re not imagining it. Today, even when you’ve done everything “right,” your site may be […]
If you’ve been running a solo or small law firm for any amount of time, you’ve probably felt the shift. Clients want faster results, competition is stiffer, and everywhere you turn someone’s talking about how AI in law is going to change everything. They’re not wrong. AI tools are getting smarter, more accessible, and frankly, […]
If you’re like most solo or small firm attorneys, you’ve probably had this thought more than once: Where is my next case coming from? Whether you’re just starting out or have been practicing for years, the stress of inconsistent lead flow can pull your focus away from what you do best — practicing law. But […]
Let’s face it—most lawyers didn’t go to law school to become salespeople. And yet, growing a law firm means bringing in new clients, which often feels like selling. That’s where so many solo and small firm attorneys get stuck: they want their practices to thrive, but the idea of pitching, persuading, or “closing” makes them […]