Many attorneys and law firms concentrate their marketing too much on the services that they provide. Although the services may be just the thing that your clients need, when they retain you, that’s not why they’re doing it. Your services may well be crucial to their lives, but that’s not what they’re buying when they […]
Branding is important, even for small or solo law firms. However, you shouldn’t be spending money solely for the purposes of building your brand. It should be a byproduct of all your other marketing. The copy that you write for your website and for printed ads should build trust and authority with your audience, and […]
It’s never a good thing when a client leaves your firm. They may fire you from an active case (and send you the dreaded substitution of attorney) or if you have a corporate or institutional client, they may decide to switch to a different firm going forward. This can leave you a bit devastated and […]
Marketing your law firm isn’t easy. Writing content for your website or an ad or another media that is compelling enough for the to make the reader take action is something that takes time, thought, and effort. A key factor to bear in mind is that people tend to have short attention spans. For example, […]
One marketing strategy that can be used to boost traffic to your law firm website is a Pay Per Click (PPC) campaign with Google. You start by selecting certain keywords that you anticipate people with use in searching for you on the Internet. Then, when a Google user types in those keywords, gets a search […]
When running any business, you have to keep on your toes. You need to be nimble and ready to pivot in a different direction in order to keep going down the right road to success. This means paying attention to what is going on in the business of your practice, so that you can make […]
Every year the company Clio, which makes my case management software, publishes a Legal Trends Report. This 60+ page document is a must read for any law firm that wants to remain competitive in the legal market. After reviewing it, these three things jumped out at me as surprising and compelling. They are trio of […]
You might be asking yourself, why should I be on social media at all? There’s so much I am doing to try and market my firm and bring a new clients, why should I make time for that? This is a valid question and should be thought through carefully before answering it and making a […]
I am constantly reading and hearing about how lawyers and law firms need to be on social media. Although it is an important part of your marketing efforts, you should not be spending all of your time there. In fact, sometimes you shouldn’t spend ANY time there! We, as lawyers, are no different than anyone […]
As you market your law practice, both online and off-line, you will generate an ever-growing list a potential leads. Most of these leads will not turn into clients right away, so you you will need to nurture them along until they are ready to hire you. In the meantime, you need to retain their interest […]