I am constantly reading and hearing about how lawyers and law firms need to be on social media. Although it is an important part of your marketing efforts, you should not be spending all of your time there. In fact, sometimes you shouldn’t spend ANY time there! We, as lawyers, are no different than anyone […]
As you market your law practice, both online and off-line, you will generate an ever-growing list a potential leads. Most of these leads will not turn into clients right away, so you you will need to nurture them along until they are ready to hire you. In the meantime, you need to retain their interest […]
If you want your practice to be successful, you need to invest in it. But many attorneys think that this means an investment of time and energy. In other words, if you put in the hard work, you will be successful. Although this may be part of it, and I’m not saying you shouldn’t put […]
When it comes to marketing my website, I’ve always been a do it yourselfer. I started out as a true solo and, when it comes to running and marketing my practice, I have been for 24 years. I’ve been able to do this because I’ve spent long hours reading the books, going to the seminars, […]
If you don’t want your law practice to fail, you need to know your numbers. You need accurate performance goals when it comes to how much gross revenue firm needs to generate every month. If you don’t know that number, or the number you have is unrealistic, you will not succeed. Many attorneys believe that […]
Bad decisions often come from not thinking things through. Business author Keith Cunningham is a proponent of what he calls “Thinking Time”; a one hour per week appointment with yourself, a pad of paper, a pen, and a really good question. So find out why taking a time out in your time out chair can […]
Having a list of great leads that you nurture along over time is an essential part of your law firm marketing efforts. Through your e-newsletters and compelling email blasts you stay top of mind with those prospective clients and ensure that you are the person they will call when they need legal services. But some […]
The legal profession has had a long and storied tradition of hourly billing. We set a rate, track our time, and then bill once a month for our fees. But although many firms still cling to it, more and more others are switching to a flat fee structure. At this point, 95% of my practice […]
I’ve said many times before that competing on price in your law practice is a spiraling race to the bottom. No matter how low you go, there will always be someone else willing to charge less than that. This not only leaves money on the table, it sends three messages to a prospective client: You’re […]
Everyone is talking about AI and how it can revolutionize your business. Every high-tech company is trying to leverage it, from Microsoft to Google, from Apple to Facebook. Although it certainly is something that we, as lawyers, should be using, it is not nearly the magic purple pill it is made out to be. The […]