Whether you’re creating content for your website or social media (or both), you need to know who your audience is. Who is reading your content? Why are they reading your content? If you write marketing copy without knowing this, you will have very little chance, if any, of resonating with potential clients and getting them […]
As I’ve said elsewhere on this site: It is critical that all law firms have a system in place for everything it does; basically, it needs a user’s manual. This manual can build equity in your business and allow you to go on vacation. It can also ensure that the practice consistently does quality work. But it is […]
The public, in general, tends to see lawyers as commodities; one lawyer is just the same as another. For this reason, they tend to look for lawyers in their area and start calling. This tends to create more competition for your firm. then there should be. If your marketing and advertising portrays, you is essentially […]
Since the pandemic, business has seen a significant rise in remote work and work from home. This is no less the case with the legal profession and law firms, with many downsizing their offices as more and more attorneys and staff are in their home offices. But where is home? Is it in the same […]
No one ever built a sustainable, long-term business by competing solely on price. If you get business by being the least expensive option for your potential clients, it will be a race to the bottom (and bankruptcy court) for your practice and you personally. The irony of the whole thing is, people aren’t necessarily looking […]
Although maintaining an effective web site for your law firm that Google serves up to potential clients requires regular additions of content (feeding the beast), it should never be rushed. It shouldn’t be something that you dash off in 20 minutes on a yellow pad and then slap onto your site. A lot of thought […]
Having a dedicated intake person to handle calls from potential clients is critical to the success and growth of your firm. That person needs to be properly trained in how to do it, and having a definitive script for them to follow is essential. But what should that script say? What are the essential things […]
So you have a killer web site with tons of content that ranks with Google to the point where you are getting lots of traffic and (more importantly) people that reach out to you (calls, e-mail, contact forms on your landing pages). But you are finding that these leads aren’t very good, and they aren’t […]
Its tough for a solo or small firm attorney to be an entrepreneur and businessman, while also practicing law. MBA classes aren’t taught in law school and learning that on the fly can seem almost impossible, while trying to service your clients’ legal needs. But what if you could get a leg up on this […]
Do you have a dedicated person in your law office handling initial calls from potential clients and doing intake? Great! But you should make sure that that intake person isn’t showing any of these nine signs that they aren’t doing it properly. Committing any one of these sins can lead to a significant drop in […]