One way to generate more revenue for your law firm is to raise your fees. Assuming you already do this on a fairly regular basis, there is another way to increase income: tiered pricing. By offering different legal services at varying price points, you can cater to better clients and maximize revenue from those willing […]
All right, be honest. How much time do you spend on your phone every day? Now ask yourself that question again, because the first time you answered you were lying to yourself. We all spend way too much time on our smart phones and other connected devices. This has us working many more hours every […]
I have written before about how important your Google Business Profile (GBP) is to your online, digital marketing. A well optimized GBP serves as your digital business card in Google Search and gives a big bump to the SEO of your content and being found in search. But I wanted to talk about how your […]
Marketing in a vacuum is one of the surest signs of failure for your law firm. In order to compete in your legal market, you need to know what your competitors are doing. I don’t say this in the sense that you need to know what they’re doing so that you can copy it, but […]
In a previous post I talked about 5 business errors you can make in your practice that can cripple its success and how you can avoid them. Most businesses fail, and you don’t want yours to be one of them! You want it to grow and thrive! So to help you out even more, I […]
Running any business, not just a law practice, is fraught with risk. Most businesses fail, while many others struggle. This is in good part because most business owners and professionals fail to do advanced planning. They rarely if ever set goals, and they almost never design systems aligned with their purpose, values, and mission that […]
Running a law practice isn’t easy, especially when you’re a solo. Success or failure all runs with you, and this can wear away at you if you let it. The good times are great (you get to keep the extra profits), but the bad times are still just yours to deal with. Quite a heavy […]
I have found that one of the most effective ways to stay in touch with clients, former clients, and potential clients, as well as nurture them, is my eNewsletter. I send it out twice a month, and it has been getting great open rates! If you don’t have an eNewsletter, I would strongly advise you […]
Many attorneys open their practices as true solos – it’s just them, no staff. They may draw upon virtual assistance (paralegals, receptionists) on an on-demand, as needed, basis, but that’s pretty much it. However, there are a couple of transition points that they will encounter along the way that must be navigated successfully in order […]
Is your law firm a business or a job? It’s an important distinction, but do you know the difference? If not, you need to. A business is a firm you (or your estate) can sell when you retire (or get hit by a bus). It doesn’t require your presence, at least on a regular basis. […]