When it comes to marketing my website, I’ve always been a do it yourselfer. I started out as a true solo and, when it comes to running and marketing my practice, I have been for 24 years. I’ve been able to do this because I’ve spent long hours reading the books, going to the seminars, […]
If you don’t want your law practice to fail, you need to know your numbers. You need accurate performance goals when it comes to how much gross revenue firm needs to generate every month. If you don’t know that number, or the number you have is unrealistic, you will not succeed. Many attorneys believe that […]
Bad decisions often come from not thinking things through. Business author Keith Cunningham is a proponent of what he calls “Thinking Time”; a one hour per week appointment with yourself, a pad of paper, a pen, and a really good question. So find out why taking a time out in your time out chair can […]
Having a list of great leads that you nurture along over time is an essential part of your law firm marketing efforts. Through your e-newsletters and compelling email blasts you stay top of mind with those prospective clients and ensure that you are the person they will call when they need legal services. But some […]
The legal profession has had a long and storied tradition of hourly billing. We set a rate, track our time, and then bill once a month for our fees. But although many firms still cling to it, more and more others are switching to a flat fee structure. At this point, 95% of my practice […]
I’ve said many times before that competing on price in your law practice is a spiraling race to the bottom. No matter how low you go, there will always be someone else willing to charge less than that. This not only leaves money on the table, it sends three messages to a prospective client: You’re […]
Everyone is talking about AI and how it can revolutionize your business. Every high-tech company is trying to leverage it, from Microsoft to Google, from Apple to Facebook. Although it certainly is something that we, as lawyers, should be using, it is not nearly the magic purple pill it is made out to be. The […]
One way to generate more revenue for your law firm is to raise your fees. Assuming you already do this on a fairly regular basis, there is another way to increase income: tiered pricing. By offering different legal services at varying price points, you can cater to better clients and maximize revenue from those willing […]
All right, be honest. How much time do you spend on your phone every day? Now ask yourself that question again, because the first time you answered you were lying to yourself. We all spend way too much time on our smart phones and other connected devices. This has us working many more hours every […]
I have written before about how important your Google Business Profile (GBP) is to your online, digital marketing. A well optimized GBP serves as your digital business card in Google Search and gives a big bump to the SEO of your content and being found in search. But I wanted to talk about how your […]