One of the biggest challenges to having a truly virtual, paperless law practice is what to do with all the paper? You can’t ignore it; your practice is going to generate some of it (although arguably less), and it’s certainly going to receive it. So what do you do with the paper? Scan and shred. […]
One of the worst jobs you have as a business owner is firing an employee. It’s never fun, and you are throwing someone into economic peril by terminating their income, but it must be done if your business is to succeed. There is also the disruption to your business and hidden cost of turnover whenever […]
If the pandemic has taught us nothing else, it’s that shit happens. Everything can be going great, and then you get blindsided by the unexpected, and your practice is in jeopardy. In order to survive, you have to be nimble. You have to, in the latest business cliche, pivot. You have to see it coming […]
I hear this a lot from attorneys: “There just aren’t enough hours in a day!” The work becomes overwhelming, and they end up coming in to the office early and leaving late. “How do I get it all done?” My response is often: Well then, what all are you doing? What exactly are you doing […]
Although my wife and I saw both the Barbie and Oppenheimer movies, we didn’t do so until way after the Academy Awards were handed out. Apparently, there was expected to be quite a competition between the two movies, as they opened at about the same time, and the worry was that people would not spend […]
So you’ve done the consultation with a client, do you think you’ve done a bang up job of converting them, everything went perfectly, and then . . . They said, “we’re talking to other attorneys. We’ll let you know when we’ve made a decision.” Ouch! You thought you had them! You thought they were going […]
Getting new clients for your practice costs money; there’s no doubt about it. One KPI you should be following us how much it cost you in dollars to get each client. You can then compare that to the fee generate from getting that client. This determines your profitability and the value of each client. But […]
Most attorneys in marketing their firms and attempting to get new business have one message to new clients: call me. they want that person to pick up the phone, call them, schedule a consultation, and then retain. This approach has one potentially fatal flaw: The potential client may not be ready to hire a lawyer […]
Business entrepreneur and guru Jay Abraham, has said that there are only three ways to make more money in any business: 1) Get more buyers, 2) Sell them more (or make more) in each transaction, or 3) Get them to buy from you more often. I believe there is a fourth one, but I will […]
One big mistake I see lawyers making in their marketing and advertising is trying to be all things to all people. They market a broad range of services in order to cast the widest possible net for new cases and clients. As result, their websites and advertising copy are jam packed with too many practice […]