I don’t know how many times I’ve been contacted by website designers and SEO (search engine optimization) experts, telling me that they can consistently get me onto the first page of Google. Whenever I am told this, I always ask them the same question: What can you do for me after that? First Page; First […]
In the fast-paced world of law practice, staying ahead means more than just mastering the law; it also requires a keen understanding of your firm’s internal workings and external environment. One powerful tool that can aid in this understanding is the SWOT analysis. Whether you’re aiming to grow your practice, increase profitability, or simply improve […]
One of the most frustrating aspects of scheduling and conducting initial client consultations are the no-shows. People can act driven and motivated to meet with you, but when the day and hour arrives, they ghost you. Some people are just rude or thoughtless, but there is a way to reduce the frequency of its occurring. […]
If your law practice relies on referrals from past and/or existing clients, a bad customer experience can be devastating to your bottom line. Your marketing brings the clientele in initially, but it’s referrals from these clients that can act as a huge magnifier to the number of new cases that come in your door every […]
Choosing the right cloud provider can make the difference between being compliant with your state’s rules of ethics, and facing ethics grievances. You should put a lot of thought into the vendors you choose for the services before making any decision and implementing them in your practice. Ethics rules in every jurisdiction require you to […]
We, as small firm lawyers, are a big target when it comes to legal malpractice claims and ethics grievances. According to the American Bar Association, over 65% of legal malpractice claims are brought against firms with five or fewer attorneys. Of those claims, according to a 2012 ABA study, 30% of legal malpractice suits were […]
As the legal landscape undergoes a digital transformation, attorneys are moving more towards a virtual model, and in the process trying to be as paperless as possible. To do this, they are seeking tools that blend the familiarity of traditional practices with the efficiency of modern technology. If you’ve been practicing as long as I […]
Whether you’re creating content for your website or social media (or both), you need to know who your audience is. Who is reading your content? Why are they reading your content? If you write marketing copy without knowing this, you will have very little chance, if any, of resonating with potential clients and getting them […]
As I’ve said elsewhere on this site: It is critical that all law firms have a system in place for everything it does; basically, it needs a user’s manual. This manual can build equity in your business and allow you to go on vacation. It can also ensure that the practice consistently does quality work. But it is […]
The public, in general, tends to see lawyers as commodities; one lawyer is just the same as another. For this reason, they tend to look for lawyers in their area and start calling. This tends to create more competition for your firm. then there should be. If your marketing and advertising portrays, you is essentially […]